I created Bravura with the brand vision “to get a taste of nervous excitement with every drink.” The idea was to tie its adventurous experimentation of flavor to the adventure of extreme sports.
The Calimocho is a wine & Coca-Cola combo that originated with college students in Spain. Bravura elevates the drink, mixing the wine with a “custom cola” and using design to tell that story.
The design system works as a spectrum to show the two sides of adventure. The roaring thrill, and the silence when the world disappears into focus and adrenaline. To represent this directly, the packaging tells a story with evolving panels. As the box rotates, it goes from calm to intense.
