Ensemble Arts is the leading performing arts company in Philadelphia. EA and Philly have a large impact on each other, so the brand is created with core elements that display the city’s rich history and the energy of live performance.
Ensemble Arts has a wide variety of performances; from large orchestras to independent artists. The horizontal lines and boxes within the system highlight movement and diversity, something shared by the performances and the city.
While it is beautiful static, the system really shines with motion. The elements that vary in scale and speed mimic the people and cars you might see on Broad St. as you pass the Kimmel Center or the movement of dancers leaping across a stage.
While it’s a little on the nose, Franklin Gothic is beautiful and conveys Philadelphia confidently. I used it large and textured as if it was a wood type from traditional American advertising. It gives the brand a historical context that makes it feel grounded but sophisticated.
